Hotel Market Segmentation: Why Distance Matters More Than Nationality
There’s a decided shift happening in U.S. tourism, and one that affects how hospitality marketers are segmenting their hotel guests.…
Agency insights
What caught our attention.
Observations on travel, hospitality industry trends, creativity and what moves people. Some come from the work, some from the road. All of them made us look twice.
The Fastest-Growing Thing on Tripadvisor This Year Was a Pottery Class
Craft classes, hot springs and countries most people couldn’t point to on a map. What travellers booked in the first…
Independent Hotels Keep Losing to Big Brands Over One Fixable Problem
It isn’t a secret that the travel market is oversaturated. Everywhere you look, there’s advice on where to travel, inspiration…
The Complete Guide to Google Ads for Hotels: Every Campaign Type, Explained
If you work on Google Ads for a hospitality brand, you know just how complex it is. Even beyond the…
What is zero-click search and why does it matter for travel?
It’s undeniable that the way people find and book travel has been going through a shift. Imaging someone looking to…
The Meta Andromeda Algorithm: What It Means for Hotels in 2026
A few years ago, building a Meta campaign for a hotel felt a bit like detective work. You'd sit with…
When AI Became the Travel Agent
For years, travel discovery followed a predictable pattern. A traveller would open Google, search for something like “best boutique hotels…
Modern Hotel Marketing: Why Direct Bookings Depend on More Than Channels
Hotel growth no longer comes from winning one channel. It comes from how every part of the journey holds together…
The State of Organic Social Media in 2026
Organic social media has never been more influential than it is stepping into 2026. The dramatic platform changes have already…
What the K shaped economy means for travel
In this post: The U.S. economy is showing both strength and weakness at the same time. Stock market growth is…
How to Write Copy That AI Actually Understands
The rules of the game have shifted. While you were perfecting your hotel SEO strategy, AI search engines added a…
The State of Travel 2025: Understanding the Shifts Beneath the Surface
Every year when the SKIFT State of Travel report comes out, we take a step back to look at the…
The Bandwagon Effect: stop following the crowd
Silent Influencers Series – Part 3 I look back with regret on the night I joined thousands on a beach…
FOMO: How Loss Aversion Shapes Travel Decisions
We often think our travel choices are driven by our dreams or aspirations that are developed over a lifetime of…
The Silent Influencers (Part 1): Travelers Aren’t Rational
In the world of travel and hospitality marketing, we love talking about inspiration. Bucket lists. Once-in-a-lifetime moments. But behind the…
Hotels have always talked about personalization. AI can make it real.
LISTEN TO THIS AS A PODCAST For the last decade or so, personalization has been talked about a lot by…